Having a look at the role of technology in the way we are consuming media at present.
Along with the distribution and creation of digital content, media consumption habits are also being greatly affected by technological developments. The mobility of smart devices has moved the way that audiences are taking in media towards a constant and on-the-go activity. In the past, audiences would have to wait to enjoy or tune in to prescheduled broadcasts, which were planned by executives and run on a stringent schedule. Rather, these days, consumers can view, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to verify that this has caused an improvement in material production as consumers are quickly getting through programs and continuously looking for new things to check out.
Traditionally, the media industry is understood for being a structured and highly organised sector, with many opportunities for career development. Nevertheless, in modern society, the advancement of smartphones has resulted in a few significant shifts in the way media is shared and delivered. Among the most prominent developments in the media industry is the combination of mobile applications and streaming services, which have made mobile phones into the most accessible digital media devices on the market. With the capability to present video, text and audio material, smartphones are the optimum tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly dealing with reformatting their material to prioritise smartphone accessibility. Currently, trends which are popular on social networks are especially prominent for media companies to observe. Particularly, short form video and international TV are acquiring traction for supplying appealing and accessible material for audiences around the globe.
Over the past few decades, as society has come to be reliant on mobile phones, technology has become the centre of attention for many areas of industry. The rise of smart devices has basically reshaped the media industry, resulting in new advancements in the way media is produced, distributed and consumed. Before the period of digitalisation, media has been generally consumed in standardised formats such as newspaper publications and television or radio shows. Nevertheless, more recently, the media landscape is showing a palpable shift in the direction of mobile-first platforms. In addition to this shift, there has been a variety of new opportunities in media, most particularly within the journalism, get more info advertising and entertainment sectors. The head of the fund that has a stake in Sky, for example, would recognise that the smartphone age has in reality, compelled the media industry to transform its business models and strategies, interfering with standard outlets and avenues for media access and intake, with a series of new and groundbreaking digital media examples.